On-page SEO : A Complete Guide

What is on-page SEO?

On-page SEO stands for search engine optimization to let the search engines understand what your blog post is about. SEO helps to rank your page on Google with proper optimization of the description, alt tags, meta description etc.

Primarily, there are 2 types of SEO–on-page SEO and off-page SEO. Off-page SEO is done outside the website like generating backlinks. On-page SEO deals with optimization within the websites like Meta title.

I would be telling you about on-page SEO to rank your blog post on the first page of Google.

Why is on-page SEO important for your website?

Are you wondering why your page is not ranking on Google? Well, there are many factors responsible for this and one of these is SEO optimization.

SEO optimization is a set of certain rules or techniques that is proven to help the better ranking of blog posts. You need to optimize or design the page in a strategic way so that Google will identify the target keywords and target audience.

Best On-page SEO technique to rank on the first page of search engines

Here are some of the best methods to optimize your blog post before publishing it. All these are techniques must to include in On-page SEO optimization to improve ranking:

• Heading tags (H1, H2 & H3)

Use proper heading tags H1, H2 & H3 in your article. This is the underrated method of on-page SEO but it plays an important role in Google ranking. The title, topic or heading of a blog post is H1 and then subheadings are H2 and H3. Don’t use so many H2 and H3 tags, only necessary use is enough.

• Meta title

The most important aspect of on-page SEO is catchy and attractive titles which insist the reader to click on that. The more clicks your blog post gets, the better ranking it will get. Targeted keywords should be included in the title, only once not more than that, otherwise it can impact ranking.

If possible, try to include the targeted keyword at the beginning of the title.

• Meta Description

Description appears under the title of the article when the reader searches for a topic on Google. You need to use a unique and interesting description for each blog post. Using targeted keyword in the meta tag is also a great way to rank in Google faster. You should write a user-friendly and article related description that insists readers to click on your post.

• Image optimization

As blog posts rank on Google, images also rank in the images section. You should write the alt text of the images that can be the title of the blog post. You need to compress the image and it should be related to blog information. Image optimization plays an important role in ranking the page on Google as well. Alt text and image title make the article SEO friendly.

• Permalink

Permalink also helps to rank faster in Google. You need to use proper and accurate URLs for on-page SEO. Targeted keywords in the permalink are important to include, also try to remove symbols, brackets, commas etc. Use dashes to distinguish the words and display clear permalink.

• Keyword density

Keyword density is the repetition of keywords in blog posts. According to facts, 1.5% keyword density is ideal including secondary keywords. You should use keywords in the first 100 words of the article and the last paragraph. Also, include it within the post if it makes sense. Keyword stuffing destroys the Google ranking, so make sure to use it enough time.

• Internal & external linking

Internal and external linking both are important for SEO. Internal linking means inserting the links of your blog post in the same article. It enhances the user experience and makes it engaging as well. External linking is also relevant, if the information of the external website is related to your website. Make sure to do it wisely, use trusted website links and informative ones.

• Word count

Word count is also necessary when it comes to information gathering. A blog post should be complete information data about a particular topic. The better the topic explained, the better readers engage and thereby it increases the ranking. Word count depends on the topic and information provided but the estimated word count should be around 1000 words.

• Unique & engaging content

If you will apply all of these methods but won’t write engaging content then your article is not SEO-friendly. An article should be a complete guide of the particular topic so that it will engage the readers more and more. If readers won’t engage in your content, bounce rate increases and your ranking diminishes.

Conclusion

So, these are the best techniques that help to rank better and faster on Google. Keyword is the biggest component in SEO optimization, use the targeted and user-friendly keyword. Readers should be your target audience and priority, not Google. When readers love your content, Google will identify and rank better for sure.